Google Analytics

Google Analytic

Google analytics is a free analytics tool and it is offered by google which tracks and reports website traffic. It can aslo identify where visitors came, How long they spend and also their geographical position.

Direct visit

Visitors the web site by typing the URL directly into their web browser.

Organic visit 

Visitors directly into search google search engine.

Referral visit

Referred by links on other websites.

Social Media Visit 

Visitors from facebook, twitter.

Steps to a website with Google Analytics

• Login into google analytics with google account.
• Click Sign Up button and it will redirect to the following page which shows the information of our website.
• Adding account name.
• Adding the website name.
• And Select the category.

• Choose the Reporting Time zone as per the working country.
• Click on the button " Get Tracking ID ".

• You will get a google Analytics terms and conditions, by click I Accept button.

• Go to our blogger and click settings button and paste the id on text box.
• And click save settings.
• Go to our blogger click theme settings- Edit HTML . paste google analytics code inside the head section.

• And click save Theme.
• Click on Overview.
• Click on Real Time.

We can see the real time tracking overview of our website

Unnikrishnan MC

visit my previous post Google Webmaster tools for more details.

Google Webmaster Tool

Google Webmaster Tools

The Google Webmaster Tools also known as Google Search Console. It is Mock point of a google, it is free tool. Google Webmaster Tool to find out any issues or errors within your website and spam issues.

Steps for adding a website in google webmaster Tool

Go to google webmaster tool sign into google account and paste  the website URL in the text box provided "Add a property button".

• Click the Add a property button

• You will get a green tick message "Congratulations, You have successfully verified your ownership "

• How to crawl and Fetch in Google Webmaster Tool
• After verification message will redirect into the  dasboard
• Click on the Crawl option. Then click on  " Fetch as google " from the list.

• Then you have seen text box blank enter your website URL of the page you needed to be indexed.
• Click Fetch button.

• After indexing finished there will be "Request Indexing" button.
• You will get a option  "Crawl Only This URL" and "Crawl This URL and its Direct Links"
• Select as your need and click go.
• Waiting the indexing completed and you successfully done the process.

Unnikrishnan

SEO On page optimizations

SEO On page optimizations

SEO is simply define as Search Engine Optimisation. SEO are two types On-Page SEO & Off-Page SEO.

On page optimizations technique in HTML Part which is improve the qulity ranking website.

• Title tag
• URL
• Meta description
• H1 H2 tags
• Content optimization
• Keyword Density
• Image optimization
• Authorship optimization

Title tag

Title tag is important part of onpage optimization.title includes focusing keywords with meaningful description, it should be two or three words with 55 to 60 characters. Title not full capital letters and no spelling mistakes.

URL

URL is manily address of a web site.

Meta description

It is an important factor in Onpage optimizations the character limitation is 155-160 character that is pixel width of 1024. And unique and short discription.

H1 H2 tags

H1 tag is the visible part of body section.it is main focusing keywords. H1 tag is not specified content section, google take from H2 tag.

<h1>All Systems Grow</h1>
<h2>All Systems Grow</h2>
<h3>All Systems Grow</h3>

Content optimization

Content is the informative part of web site. The visible part of content anchor text, it is work as a lubricant. Content is inculdes foucsing keywords. Keywords with bold, grey color. content rules are followed Put space before full stop and comma.

Keyword Density

which specify the  number of keywords appears on that page compared to the total number of words on that page. It is 2-5% in normal way.

Image optimization

It based 3 factors

• Alt name
• File name
• Content to the image

Authorship optimization

Authorship optimization is the way for the article to connect  with google profile

Add attribute rel="author" into the anchor tag.

unnikrishnan MC

I have already published a blog post about Evolution and History of SEO

History and Evolution of SEO

History and Evolution of SEO

SEO is a search engines optimization it is difficult for writing  history. Google was founded by Larry page he there college project. SEO is the process of online visibility of a website in search engine. Most using search engines are google, Bing and Yahoo.

Search engine works based on the following steps

Crawling, Cache and Indexing.

• Crawling

Crawling is the process google bot get into the website and checking new update a pages content to be added to the Google index.

• Cache  

Cache  is the process of scanning a website and take a snap shot, saved in the data base. another name google bot and spider.

• Indexing 

Indexing is listing the fetched web pages the  webmasters are adding lot off keywords adding a web page.

SEO are two types

On Page Optimization

Off Page Optimization

On Page Optimization is web master changing HTML codes like meta keywords, meta description and title tags etc.

Off Page Optimization is out side activity of  actual  web site These are high-quality incoming links social media marketing, link building.

Google updates

Panda updation (2011)

Panda update by google 2011 was based on the content spamming avoid poor quality content, content duplication or spelling mistakes, Grammatical errors. Latest Updation google Panda 4.2.

Penguin updation (2012)

Penguin updation introduce google 2012, avoid link spamming, paid link (link buying and selling) link exchange. guest blogging, wiki spamming etc. Latest Updation Penguin is 4.0.

Pigeon updation (2014)

It is introduce google 2014 this updates for locally visible websites local SEO  must should mark in google business place, pin, address, phone number aimed increase the ranking of local listing in a search.

Pirated updation (2012)

It is content copying one website and web page to another. it is illegal process. company can register complaints against according  DMCA(Digital Millennium Copy write Act).

Humming bird updations (2013)

Google give much better at answering specific user questions.

Rankbrain updation (2015)

Rankbrain is an artificial intelligence results to give . It is introduce google.

Mobilegeddon updation (2015)

It is introduce google 2015. Mobile friendly visual website to scroll the page vertically rather than horizontally.

Unnikrishnan MC